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Recommender System and Personalised Settings
"What is Recommender System and Personalised Settings?"
Recommender System
A recommender system is a technology used to suggest products or services to individuals based on product contents, preferences, behaviours, or previous interactions on a platform. It utilises algorithms to analyse user information, such as search and purchase history, to create bespoke experiences tailored to everyone. SHEIN uses recommender systems to help you discover new items that you might be interested in, saving you time searching for them and making your shopping experience more enjoyable and efficient.
Personalised Settings
At SHEIN, we believe that our users know best about their needs. We're thrilled to offer you a tailored shopping and interaction experience! You have the option to view and receive personalised or non-personalised content and information in each type of recommender system by simply adjusting the toggle below. You can change it at any time you prefer.
Here is how to do it:
Select "ON" to enable personalisation
Select "OFF" to disable personalisation
Useful Tips
You do not need to log in to your SHEIN account to choose this personalised setting. We do not link your choices made before and after you log in. Please review your settings for the best experience.
This personalised setting will not affect your marketing subscriptions or communication preferences. The idea is that you can decide whether you want to see personalised content or recommendations.
To learn more about how products are displayed on our website and App, please see
SHEIN’S MARKETPLACE RANKING POLICY.
Personalised product recommendations
When you turn on this feature, you will receive personalised product recommendations in various sections of our website and app, including the homepage, main content, product descriptions and shopping charts. You will not see personalised content once you turn off this feature.
Personalised search results
When you turn on this feature , your product search results, and display orders will be prioritised based on your interactions and personal features, making them more likely to match your preferences. Turning off this feature will disable personalised results.
Personaliseduser interactions
When you turn on this feature , you will receive personalised discounts, user or member benefits, and invitations to join different activities and online games hosted by us. We will not customise the way we interact with you when you turn off this feature.